Latino voters are among the fastest growing voting blocs. Voter
education efforts such as this one in Idaho could have a huge impact
in November 2004.

For those who respect good old American values, the JOBS! strategy recenters the national debate on the value of hard work.
 
John Russonello, a nationally recognized pollster, looks at the core values that will motivate people on an issue.

He breaks them into primary values and secondary values. His list of primary values, the values that trump all others, is very short: individual responsibility, family security, honesty, fairness, freedom, work and spirituality.
 
Russonello’s second tier of values includes the responsibility to help others, compassion, personal fulfillment, respect for authority and love of country.
“Jobs that pay a liveable wage are grounded in a number of values, the value of work, the value of individual responsibility, family security, and self-fulfillment,” explains Russonello. “Getting on the wrong side of these values is not where you want to be come election time.

“Jobs have played a pivotal role in presidential elections when two things happen. You have to have both of these. One is when the country is feeling the hardships of recession, not just in the recession but feeling it. And two, when the Chief Executive is viewed as not responsive to those hardships,” adds Russonnello.

The pre-conditions for a JOBS! strategy exist. Look at the map. Most of the country is still feeling the recession. And yet, President George W. Bush blithely refuses to address this jobs crisis.
 
To win the values debate, the JOBS! strategy is reduced to three points:
First, working hard, meeting your individual responsibilities, providing security for your family and achieving personal fulfillment requires just one thing – a job worth fighting for.
 
Second, if a presidential candidate truly values hard work, then he must value hardworking Americans and fight to save manufacturing and transportation jobs.
Third, a candidate that values hard work must also value those who want to work hard once again.
 
By creating new jobs and new industries, he can be the champion of the unemployed.


A Winning Message
A presidential campaign that makes the JOBS! strategy its own can win the values debate.
 
It can energize millions of registered non-voters to go to the polls, and can lay claim to over 270 electoral votes.
 
JOBS! Worth Fighting For can be the rallying cry for 52 million Americans marginalized by the powers that be.

So which presidential candidate will cure what ails a black, bruised and bleeding America?

Will it be John Kerry, John Edwards or Howard Dean? Or will it be George Bush?
The choice is yours.

Cover Story: Part 1 | Part 2 | Part 3 | Part 4 | Part 5